The film runs two registers. One is loose and joyful, the group beats, models walking hand in hand along the shoreline, a veiled woman and an unveiled woman in the same frame, which is the label’s whole idea made literal. I shot those handheld, close and moving, so the energy read as real rather than staged.

The other register is composed and still, the solo portraits. A beauty close-up as a model lowers her sunglasses, the sun sparking off the frame. A low-angle portrait under a sheer pink scarf against a clean blue sky. Those I shot on a shallow depth for intimacy, patient and framed, so a relatable film still delivered the single strong images a fashion brand needs.

Flare was a tool, not an accident. I let the sun catch a lens and a pair of sunglasses on purpose, for the bloom and the summer feeling, then kept it controlled enough that faces and fabric stayed clean.